Mission, Values, & History

Part of the secret to Townsend Leather’s success for over 55 years has been its heart-driven values.

We pride ourselves not just in producing the highest quality leather, but in making sure our customers understand exactly what our company ethics are all about: values.

Specialized Craftspeople in Partnership – A succinct and powerful representative morsel scooped out of our company mission statement, Specialized Craftspeople in Partnership.

This is us. This work is not for everyone. It takes special people.
To craft the world’s greatest upholstery leather takes specialization. It is something taught, learned, hard-earned.
It is a craft. Our work is special.

What we create is special. It is revered as the best, the leather to have, the leather that can make or break someone’s project. It is special and it is crafted by specialized people.

And it is especially special, because we do it in partnership.
We are full in all this together. Our successes are all of our successes, our failures are all of our failures. We do this for our customers, we do it for our suppliers, we do it for each other. We bear this message with pride.
Pride at being Townsend,
pride at being specialized,
pride at our craft.

But especially, pride at being in partnership, together.

Our Values and Mission statements have guided our business practices through both good and bad economic times. To us, it not only reflects our organization’s vision and guiding values, but also serves as our benchmark for success. It inspires all those involved in Townsend Leather to give their very best.

Mission Statement

Townsend Leather is a company of specialized craftspeople, in partnership with customers, suppliers, and other fellow partners dedicated to producing superior quality products and services to ensure the success and fulfillment of all partners.

Townsend and all its Partners hold the following values as essential to achieving this mission. We place so much value on them that we even award annual recognition based on incredible displays of our values and more.









See more on our newest values here: 

Townsend celebrated our 50th Anniversary in a big fun way! 

Established in 1969, Townsend Leather has been crafting the world’s finest leather for years and has hundreds of collective years of leather experience.  

We are so proud and excited to be celebrating 50 years of passionate care for leather, those who craft it, and those who love it!  2019 is a celebratory year and we hosted a jubilee on September 6th, to celebrate in style!

View our year-end/looking forward blog post to see more about our 50th year

On September 6th, we hosted a community-driven 50th Jubilee!  We invited Partners from near and far, customers, suppliers, government officials and so many more to come together and celebrate 50 years of love for leather, those who make it, and those who love it.  

Food trucks, a mechanical bull, games, photos, prizes… all lent themselves to our carnival vibe and joyous atmosphere.  We celebrated the Grand Opening of our newest building, which we lovingly call “The Stitch”, we honored our tradition of an annual Health+Wellness Fair with health-minded vendors and activities, and most importantly – we gave heartfelt thanks to the community and community leaders for their support over the past 50 years. 

Townsend Leather Sales Reps and so many of the wonderful people that are a part of Townsend’s legacy and community from around the world came to join in the festivities and add to the fun.   

Top Work Place and Best Place to Work Townsend Leather

We love our community and we love the support we have received for the past 50 years, especially as we worked to open our new building.  Our Jubilee was a way for us to publicly say “thank you” in a big way.  

We have been privileged to have our foundation in such a supportive and vibrant community, giving rise to 50 successful years with many more to come. Our 50th Jubilee was a moment for us to reflect on our past and honor the ways we have been able to stitch together our history, experience, community, growth, future, and dreams.

We have grown over the years in so many ways with the support of our Glove Cities community and the drive that comes from our passion for leather. We were honored to spotlight one of these ways as we present an official Grand Opening of our newest building, the home base of the event and the future for much of Townsend’s greatness, “The Stitch” Building on Grove Street in Johnstown.

We held an official ribbon-cutting to celebrate the opening of “The Stitch” and a special grand ceremony with heart-focused words from Terry and Barbara Kucel as they reflected on the last 50 years and give thanks to Townsend’s Partners – our employees, our suppliers, our customers, our reps, and our local community and community leaders – for their hard work and support over these 5 decades and in making the opening of the beautifully-restored building a reality.


In 2019, Townsend Leather celebrated its 50th Anniversary.  This year also marked another milestone for the company with its expansion into a newly-restored building.  This building, which the company has affectionately nicknamed “The Stitch,” is Townsend’s new home for sales, marketing, accounting, human resources and management teams along with warehouse of raw materials.  The multi-building connected complex that formerly served as the Diana Knitting Mill was originally built in 1900 and had been vacant for 16 years before Townsend purchased the property in late 2017 and undertook a massive renovation project.

The company secured a grant to help with this huge undertaking and the first major part of the renovation was a new roof and refitting of windows.  As far as the interior, Townsend salvaged the wood and local artisans combined the floorboards with other reclaimed pieces of leather milling, sewing and knitting equipment and materials to create new pieces of furniture for use through The Stitch, highlighting the heritage of both Townsend and the Diana Knitting Mill.

Says, Tim Beckett, Townsend Leather Senior Vice President and lead on the renovation project, “You don’t buy wood from 1900 every day of the week, so you’ll see here some of the pieces of furniture that we built out of the floors.  What we tried to do is bring in a lot of the old stuff from our mill and a couple of other mills, but also mix in with knitting, so you’ll see some sewing machines around.” 

Throughout The Stitch original wooden beams and brick walls are featured prominently in open-concept spaces being utilized for modern office areas and conference rooms.  On the second and third floors, the original wooden floors remain intact and Townsend purchased reclaimed wooden doors where called for to maintain the architectural aesthetic. Beckett says, “We wanted to make sure we kept the building looking like an old building.” And of course, leather is another common feature of the décor in the form of large and small swatches, samples and photos of finished pieces Townsend’s leather has been turned into and fixtures and pieces of furniture covered in the material. Even though the bulk of leather-making still occurs at Townsend’s Townsend Avenue location a few minutes across town, The Stitch is a showcase for what the company is capable of producing. 

While the interior of The Stitch has a timeless feel through the mix of antique and contemporary design work, Beckett noted that all new gas and electric was installed in the building, along with a three-stop elevator to bring the building into compliance with the Americans with Disabilities Act.  Only a warehouse on the second floor for storing Townsend’s raw production materials has a modern feel featuring newly installed metal racks and lighting fixtures.

The need for storage space motivated Townsend to purchase the Diana Knitting Mill complex as the company sought a location to warehouse hides purchased from Germany where the highest-grade leathers in the world are produced.  Townsend finishes the materials according to contracts with designers and manufacturers in the residential, hospitality, contract, aviation, and transportation markets around the world. 

The company considered opening warehouse space in Germany or in New York City before deciding to secure a space locally.  Townsend originally sought only 20,000 square feet but ultimately purchased the 66,000-square-foot Diana Knitting Mill complex due to the look of the building and the potential the management team saw when they walked through it.

The building features a variety of spaces, including several areas that Townsend will market as leasable office space on the first and third floors.  Beckett said Townsend has already lined up a tenant with 26 employees to occupy a roughly 4,000 square foot space on the first floor.

In moving the 50-year-old company forward, Beckett said executives carefully contemplated Townsend’s future, coming to the conclusion that the building would be ideal for supporting growth or contraction by the company as the building is actually composed of two tax parcels that could be divided if the company sought to downsize in the future by relocating the company offices.  “We could split the building in half, we have separate utilities for both.  WE could rent that all out for office space and just use this for storage.  We were trying to think about where we’re going to be and what we’re going to do.”

As the company continues to grow, there will be plenty of room at The Stitch for expansion. 

Townsend Leather is a third-generation, U.S.-based family business and manufacturer of upholstery hides and decorative leathers, supplying the A & D Residential, Hospitality, Home Furnishings, Corporate, business, and Commercial Aviation, Motorcoach, and Yachting markets internationally. The company prides itself on pushing the boundaries of what is possible from the perspectives of color, texture, pattern and cutting-edge design and technological opportunities.  www.townsendleather.com